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You're the Marketing Director of a Company That Manufactures Women's

Question 114

Multiple Choice

You're the marketing director of a company that manufactures women's shoes. Six months ago your company introduced a new style of walking shoes, and now you'd like to get a better sense of how popular they are so you can forecast sales for the next six months. What kind of data will you include when you use the sales force composite technique to help develop a forecast?


A) Salespeople's estimates aggregated at the district level
B) Salespeople's estimates aggregated at the district level and then at the regional level
C) Salespeople's estimates aggregated at the district level, then at the regional level, and then at the national level
D) Salespeople's estimates aggregated at the district level, then at the regional level, then at the national level, and then at the executive level

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