That guy! Your brother-in-law is finally fulfilling his dream - opening Giordini's Italiano Ristorante - and he's put you in charge of marketing. He says he wants to use something called penetration pricing to launch his business. Of all the penetration pricing ideas you come up with, which one are you least likely to use?
A) Pricing entrees exactly the same as the other two Italian restaurants in town
B) Inserting two-for-one dinner coupons in a local mailer
C) Offering a 50% discount off the first pizza when you set up an online account
D) Creating a local radio commercial advertising free desserts for first-time visitors
Correct Answer:
Verified
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