Which of the following is an example of a volume pricing objective?
A) Setting price in line or on parity with competition
B) Emphasizing the benefits or value a product provides
C) Reducing price to gain a higher share of the market
D) Establishing a relatively high price to create a high quality image

Question

Quizplus · Accepted Answer

Volume pricing objectives are strategies aimed at capturing a larger market share through price adjustments. Reducing prices to gain a higher share of the market directly aligns with this goal, as it encourages more customers to purchase the product, thereby increasing sales volume.

Which of the Following Is an Example of a Volume