Which of the following actions is most likely to be taken by a company in order to implement the value pricing objective?
A) Distributing free samples of the product to create awareness about the product among the consumers
B) Convincing consumers that the quality of their lower-priced product is the same as that of a comparatively higher-priced product sold by a competitor
C) Convincing consumers of the prestige associated with the product
D) Distributing free gifts along with the product during its introductory stage

Question

Quizplus · Accepted Answer

Value pricing is about setting a product's price based on the perceived value it offers compared to competitors, rather than solely on cost or market demand. Option B directly addresses this by focusing on convincing consumers that their lower-priced product offers the same quality as a higher-priced competitor, which aligns with the essence of value pricing.

Which of the Following Actions Is Most Likely to Be