Which of the following pricing objectives reflects marketers' recognition of the role of price in creating an overall image of the firm and its product offerings as being high quality or exclusive?
A) A value objective
B) A volume or sales objective
C) A competition objective
D) A prestige objective

Question

Quizplus · Accepted Answer

A prestige objective reflects the strategy of setting prices to reflect the high status or exclusivity of a product, thereby influencing the overall image of the firm and its offerings as high quality or exclusive. This approach is used to attract customers who are looking for products that signify prestige or luxury.

Which of the Following Pricing Objectives Reflects Marketers' Recognition of the Role