Prestige objectives reflect marketers' recognition of the role of price in creating an overall image of the firm and its product offerings.

Name: Prestige objectives reflect marketers' recognition of the role of price in creating an overall image of the firm and its product offerings.
Brand: Quizplus
Rating: 4.8 (34 reviews)

Question

Quizplus · Accepted Answer

Prestige objectives focus on the perception of a brand or product, often using higher prices to signal higher quality or status, thus contributing to the overall image of the firm and its offerings.

Prestige Objectives Reflect Marketers' Recognition of the Role of Price