Madeline is an electrical engineer involved in the new-product development process at Bose Corporation. Currently, Madeline's project is to develop a prototype of a noise cancelling system for automotive exhaust. Madeline has feedback from consumers and what they want to see in the new product and must now design and build a working version of the concept. Madeline's analysis is part of the _________ stage of the new-product development.
A) development
B) concept testing
C) screening
D) business analysis

Question

Quizplus · Accepted Answer

Madeline is in the development stage, where she is designing and building a working version of the product based on consumer feedback, which is characteristic of this phase in the new-product development process.

Madeline Is an Electrical Engineer Involved in the New-Product Development