Hershey's develops new products on an ongoing basis. One of the most successful is Reese's Minis - the miniature Reese's cup without a wrapper. Reese's Minis came from the consumer desire to have a snack that they could eat with one hand. After a brief test market showed wide demand for the product, Hershey's launched Reese's Minis in the _________ stage of the new-product development.
A) commercialization
B) concept test
C) field trial
D) test market

Question

Quizplus · Accepted Answer

After a product has been tested and shown wide demand in a test market, the next step is commercialization, where the product is launched on a larger scale.

Hershey's Develops New Products on an Ongoing Basis