Angelina is involved in the new-product development process at Bose Corporation. Currently, Angelina is assessing consumer reaction to a noise cancelling system for automotive exhaust. While not a full test market, Angelina is conducting focus groups to see if consumers like the idea and have generally positive perceptions. Angelina's analysis is part of the _________ stage of the new-product development.
A) concept testing
B) idea generation
C) screening
D) business analysis

Question

Quizplus · Accepted Answer

Angelina is in the concept testing stage, where the focus is on gathering feedback from potential customers about their reactions to a product concept. This helps in understanding if the concept is appealing and has potential for success before moving forward with further development.

Angelina Is Involved in the New-Product Development Process at Bose