Samantha is well integrated locally and considered a fashion leader among her friends. While she very rarely buys faddish clothing, she is one of the first in her group to buy a style as soon as it is established. Many of her friends rely on her opinion when purchasing clothing. As far as the diffusion process goes, Samantha should be considered a(n):
A) early adopter.
B) innovator.
C) early majority.
D) laggard.

Question

Quizplus · Accepted Answer

Samantha fits the description of an early adopter because she adopts new styles soon after they are established but is not the very first to try new fashions. Early adopters are influential in their social groups and are looked up to for advice, much like Samantha.

Samantha Is Well Integrated Locally and Considered a Fashion Leader