After a new-product concept is identified, it needs to be assessed through focus groups and in-store polling. What is the consumer reaction to the concept? These activities are part of the _________ stage of the new-product development.
A) concept testing
B) idea generation
C) screening
D) business analysis

Question

Quizplus · Accepted Answer

Concept testing involves presenting the concept of a new product to consumers and obtaining their reactions. This helps in understanding the potential market acceptance of the product before it is fully developed or launched.

After a New-Product Concept Is Identified, It Needs to Be