The final stage in the new-product development process is when the product enters full-scale manufacturing and wide retail distribution. This stage of the new-product development process is:
A) commercialization.
B) test marketing.
C) field testing.
D) business analysis.

Question

Quizplus · Accepted Answer

Commercialization is the stage in the new-product development process where the product is launched into the market, involving full-scale production and distribution.

The Final Stage in the New-Product Development Process Is When