Arm & Hammer continues to introduce new products based on the "eliminates odors" selling proposition. A couple of years ago, one of Arm & Hammers winners was the Arm & Hammer Cat Litter. This product has had initial success and sales are still increasing. Which of the following marketing activities would be appropriate now for the A & H Cat Litter?
A) Providing coupons to motivate hesitant buyers to try the item
B) Communicating product details through television advertising
C) Design a new packaging for the product
D) Drop the cat litter line

Question

Quizplus · Accepted Answer

Providing coupons to motivate hesitant buyers to try the item is an appropriate marketing activity for the A & H Cat Litter because it will encourage people who are on the fence about buying the product to give it a try.

Arm & Hammer Continues to Introduce New Products Based on the "Eliminates