Wilma is an older consumer that is very hesitant to buy new products. In fact, Wilma still has a landline phone and listens to music on a cassette deck. When asked a cell phone, Wilma responded, "Those new-fangled things are just not for me!" Wilma would fall into the ______ category of the diffusion process.
A) laggard
B) innovator
C) early majority
D) early adopter

Question

Quizplus · Accepted Answer

Wilma's reluctance to adopt new technology and preference for older, more familiar products categorizes her as a "laggard" in the diffusion process. Laggards are the last to adopt new products, often due to skepticism or comfort with traditional options.

Wilma Is an Older Consumer That Is Very Hesitant to Buy