Some consumers are hesitant to try new products. In general, they are risk averse, so they only buy new technology after it has been well established, and often after facing peer pressure from others. These consumers tend to be older as well. These customers would tend to fall into the ______ category of the diffusion process.
A) late majority
B) innovator
C) early majority
D) early adopter

Question

Quizplus · Accepted Answer

These consumers are described as risk averse, preferring to adopt new technology only after it has become well established and often due to peer pressure. This behavior aligns with the characteristics of the "late majority" group in the diffusion of innovations theory, which describes how a new product or idea is adopted by a population.

Some Consumers Are Hesitant to Try New Products