Cameron is involved in the new product development process at Bose Corporation. Currently, Cam is assessing the potential market for a noise cancelling system for automotive exhaust. Cam's job is to determine the overall size of the market and projected annual sales of the system. Essentially, he is responsible for determining the overall financial feasibility of this concept before more time and money is invested in developing the system. Cam's analysis is part of the _________ stage of the new product development:
A) business analysis
B) idea generation stage
C) screening stage
D) test marketing stage

Question

Quizplus · Accepted Answer

Cam's role in assessing the potential market size and projected annual sales to determine the financial feasibility of the new product concept falls under the business analysis stage of the new product development process. This stage involves evaluating the potential commercial success of a new product idea.

Cameron Is Involved in the New Product Development Process at Bose