A new-product concept has to show that it has financial feasibility. How large is the market? Could the new product gain a reasonable marketing share? Can it be profitable at expected sales levels? These are just some of the questions that need to be addressed in the _________ stage of the new-product development.
A) business analysis
B) idea generation
C) screening
D) test marketing

Question

Quizplus · Accepted Answer

The business analysis stage of new-product development involves assessing the financial feasibility of a new product, including market size, potential market share, and profitability at expected sales levels.

A New-Product Concept Has to Show That It Has Financial