Apple is constantly striving to introduce new products into the marketplace. At the initial stage, Apple design teams are separated from the rest of the organization and housed in a separate facility to enhance the ability to develop new concepts. This approach has proven to enhance the ability to come up with new concepts in the _____ stage of the new-product development process.
A) idea generation
B) new-product identification
C) screening
D) business analysis

Question

Quizplus · Accepted Answer

The separation of design teams to enhance the development of new concepts directly relates to the "idea generation" stage of the new-product development process, where the focus is on creating a large number of ideas for new products.

Apple Is Constantly Striving to Introduce New Products into the Marketplace