Some new products are introduced and quickly are accepted by the marketplace. Other products take years before they spread across society. A product that is complex and hard to understand is likely to diffuse across society:
A) more slowly than a simple product.
B) more quickly than a simple product.
C) complexity has no effect on diffusion.
D) about the same as a simple product.

Question

Quizplus · Accepted Answer

Products that are complex and hard to understand typically diffuse more slowly than simpler products because potential users may need more time to understand their value and learn how to use them effectively.

Some New Products Are Introduced and Quickly Are Accepted by the Marketplace