Using the consumer products classification system, which of the following is true of the marketing mix factors for a specialty product?
A) It generally has low price.
B) The seller's image is unimportant.
C) Its number of sales outlets tends to be very high.
D) It relies on personal selling by producers.

Question

Quizplus · Accepted Answer

Specialty products are those for which customers have a strong preference and are willing to make a special effort to purchase. They often involve high levels of personal selling by producers to communicate the unique benefits and features of the product, as well as to provide a personalized buying experience. This is in contrast to convenience or shopping products, where price, availability, and seller's image might play more significant roles.

Using the Consumer Products Classification System, Which of the Following