Procter and Gamble offers several varieties of Tide liquid detergent for high efficiency washers. It recently added a "Sport" formulation plus Febreeze targeted to active consumers who have noticed that sports apparel such as dri-fit shirts are difficult to clean. The "Sport" formulation represents a(n):
A) line extension.
B) product fabrication.
C) novelty product.
D) evolved product.

Question

Quizplus · Accepted Answer

The "Sport" formulation with Febreeze by Procter and Gamble is a line extension because it adds a new variety to the existing Tide liquid detergent product line, specifically targeting a new segment of consumers interested in a product that addresses the cleaning challenges of sports apparel.

Procter and Gamble Offers Several Varieties of Tide Liquid Detergent