Survey methods used in marketing research for collecting primary data involve the:
A) use of Delphi technique.
B) review of sales data on customer purchase rates to estimate future sales.
C) analysis of historical census data.
D) use of questionnaires to obtain demographic information of consumers.

Question

Quizplus · Accepted Answer

Questionnaires are a common survey method used in marketing research to collect primary data directly from consumers, including demographic information.

Survey Methods Used in Marketing Research for Collecting Primary Data