_____ is a marketing research technique that involves introducing a new product in a specific area and then measuring its degree of success.
A) Trend analysis
B) Concept testing
C) Test marketing
D) Exponential smoothing

Question

Quizplus · Accepted Answer

Test marketing is the process of introducing a new product to a limited market to gauge its performance before a full-scale launch.

_____ Is a Marketing Research Technique That Involves Introducing a New