Mitch is a marketing consultant and works with an attorney to provide insight about how potential jurors view his cases. Mitch typically assembles a small group of 8-12 individuals from the county and presents relevant information about the legal case. He then guides them in a discussion to learn about their opinions. The group sessions are typically recorded and last about 2 hours. What type of research method best characterizes this research?
A) Focus group
B) Observation
C) Telephone survey
D) Personal interview

Question

Quizplus · Accepted Answer

Mitch's method of assembling a small group to discuss and provide opinions on a topic, with the sessions being recorded, is characteristic of a focus group. This method is used to gather insights and attitudes about specific subjects from a selected group of people through guided discussions.

Mitch Is a Marketing Consultant and Works with an Attorney