Which of the following data collection methods is considered as the best means for obtaining detailed information about consumers?
A) Telephone interviews
B) Focus groups
C) Mail surveys
D) Personal interviews

Question

Quizplus · Accepted Answer

Personal interviews are considered the best means for obtaining detailed information about consumers because they allow for in-depth discussions, observation of non-verbal cues, and immediate follow-up questions based on responses.

Which of the Following Data Collection Methods Is Considered as the Best