You are the campaign manager for a candidate running for mayor of Hartford, Connecticut. You are running a series of focus group sessions with Hartford residents to get a better idea of their needs and wants.

Your focus group sessions are an example of which of the following types of research?
A) Marketing research
B) Conclusive research
C) Descriptive research
D) Exploratory research

Question

You are the campaign manager for a candidate running for mayor of Hartford, Connecticut. You are running a series of focus group sessions with Hartford residents to get a better idea of their needs and wants. ​
​
Your focus group sessions are an example of which of the following types of research?
A) Marketing research
B) Conclusive research
C) Descriptive research
D) Exploratory research

Quizplus · Accepted Answer

Exploratory research is used to gather preliminary information that will help define problems and suggest hypotheses. Focus group sessions, like the ones described, are a common method used in exploratory research to understand the needs and wants of a target audience, in this case, Hartford residents.

You Are the Campaign Manager for a Candidate Running for Mayor