A junior member of your marketing department has recommended demographic segmentation for your fast food brand. In a memo, he wrote: "We should be marketing to females who are Hispanic, low-income, unmarried, and have four or more children." You express at least one strong concern about this recommendation. What concern(s) do you express?
A) Gender is not a demographic segmentation variable.
B) Ethnicity is not a demographic segmentation variable.
C) Marital status is not a demographic segmentation variable.
D) The recommendation could lead to stereotyping and market alienation.
E) The recommendation is clearly outdated.

Question

​A junior member of your marketing department has recommended demographic segmentation for your fast food brand. In a memo, he wrote: "We should be marketing to females who are Hispanic, low-income, unmarried, and have four or more children." You express at least one strong concern about this recommendation. What concern(s) do you express?
A) ​Gender is not a demographic segmentation variable.
B) ​Ethnicity is not a demographic segmentation variable.
C) ​Marital status is not a demographic segmentation variable.
D) ​The recommendation could lead to stereotyping and market alienation.
E) ​The recommendation is clearly outdated.

Quizplus · Accepted Answer

The recommendation could lead to stereotyping and alienate potential market segments by focusing too narrowly on specific demographic characteristics, potentially offending or excluding other groups.

​A Junior Member of Your Marketing Department Has Recommended Demographic

A Junior Member of Your Marketing Department Has Recommended Demographic