North Face is a well-known brand affiliated with active lifestyles such as backpacking, snow skiing, and camping. The company's products are available in a wide number of retail outlets as well as their company-owned specialty stores. The mix of products sold in the retail outlets varies widely depending on the market location. For example, stores in Northern California stock technical products suitable for customers who are avid backpackers, hikers, and rock climbers while retailers in the Midwest states offer a greater selection of apparel. What type of segmentation is reflected by stores carrying the North Face brand?
A) Geographic
B) Age-related
C) Ethnic-related
D) Product-related

Question

Quizplus · Accepted Answer

The segmentation is geographic because the mix of products varies by the location of the market, catering to the specific needs and interests of customers in different regions.

North Face Is a Well-Known Brand Affiliated with Active Lifestyles