Clairol offers a line of hair color called "Nice n Easy," which allows women to touch-up their hair and easily cover their gray hairs conveniently and easily at home. Based on research, Clairol knows that women aged 30 and above are most likely to need some type of color product to hide their gray hair and maintain a youthful appearance. What type of segmentation does Clairol use by targeting women over 30?
A) demographic
B) geographic
C) psychographic
D) benefit

Question

Quizplus · Accepted Answer

Clairol is using demographic segmentation by targeting women over the age of 30, as this approach categorizes the market based on age, which is a demographic characteristic.

Clairol Offers a Line of Hair Color Called "Nice N