Recently a new product named Powerful Yogurt was introduced in the United States. This product is targeted toward men who often view yogurt as only for women. In fact, Powerful Yogurt is being referred to as "Brogurt" to emphasize its manliness. Powerful Yogurt is using:
A) demographic segmentation.
B) geographic segmentation.
C) psychographic segmentation.
D) behavioral segmentation.

Question

Quizplus · Accepted Answer

Powerful Yogurt is using demographic segmentation by targeting a specific gender, men, who are typically not the primary consumers of yogurt.

Recently a New Product Named Powerful Yogurt Was Introduced in the United