Behavioral segmentation focuses on the demonstrated behavior of consumers. Looking at what consumers actually do, rather than their characteristics, brings us much closer to the actual purchase. Which of the following is NOT one of the approaches to behavioral segmentation?
A) Media habits
B) Benefits sought
C) Usage rate
D) Brand loyalty

Question

Quizplus · Accepted Answer

Media habits are more related to psychographic segmentation, which focuses on interests, activities, and opinions, rather than behavioral segmentation, which is concerned with consumers' actions such as their purchase history, usage rate, and brand loyalty.

Behavioral Segmentation Focuses on the Demonstrated Behavior of Consumers