In the early 1900s, Ford Motor Company offered a single car for all customers - the Model T. Henry Ford is claimed to have said "Any customer can have a car painted any color that he wants so long as it is black." At that point, Ford took a(n) ______ approach.
A) undifferentiated marketing
B) target marketing
C) market concentration
D) consolidated

Question

Quizplus · Accepted Answer

Ford's approach of offering the Model T in only one color (black) to all customers without segmentation or differentiation is an example of undifferentiated marketing. This strategy assumes that the market has no significant segments and targets the whole market with one offer.

In the Early 1900s, Ford Motor Company Offered a Single