Many other students in your class have demographic characteristics very similar to you. You are likely the same age, same level of education, same ethnic background, and so forth. However, you may have very different attitudes, interests, and opinions. For example, you may have little in common regarding your political opinion, taste in music, or hobbies you enjoy. Recognizing these differences are related to consumer purchase activity will lead a company to use:
A) psychographic segmentation.
B) geographic segmentation.
C) demographic segmentation.
D) behavioral segmentation.

Question

Quizplus · Accepted Answer

Psychographic segmentation divides the market based on personality traits, values, attitudes, interests, and lifestyles of consumers. Unlike demographic segmentation, which categorizes consumers based on observable characteristics like age and ethnicity, psychographic segmentation delves into the psychological aspects of consumer behavior, which explains the differences in attitudes, interests, and opinions among people with similar demographic backgrounds.

Many Other Students in Your Class Have Demographic Characteristics Very