Uber offers its customers "the smartest way to get around." By stressing this notion and the ease and convenience of the Uber experience of getting one where they need to go, the organization is establishing its:
A) value proposition.
B) key market characteristic.
C) target marketing approach.
D) market entry strategy.

Question

Quizplus · Accepted Answer

Uber's emphasis on offering "the smartest way to get around" and highlighting the ease and convenience of its service is an example of a value proposition. This is because it outlines the unique value Uber promises to deliver to its customers, differentiating it from competitors.

Uber Offers Its Customers "The Smartest Way to Get Around