Nike not only manufactures and distributes shoes for several different sports but also develops advertising campaigns around star athletes from these different sports. As just a few examples, LeBron James and Kevin Durant promote the Nike basketball shoes, Cristiano Ronaldo promotes soccer cleats, and Odell Beckham, Jr. promotes football cleats. Nike is taking a(n) ______ approach.
A) differentiated marketing
B) concentrated marketing
C) undifferentiated marketing
D) consolidated marketing

Question

Quizplus · Accepted Answer

Nike is using a differentiated marketing strategy by targeting several market segments (different sports) and offering different products and marketing campaigns tailored to each segment.

Nike Not Only Manufactures and Distributes Shoes for Several Different