While almost everyone purchases toothpaste, not everyone buys the same toothpaste. Even a single brand can have several variants to appeal to different customer needs. For example, Procter and Gamble's Crest 3D White is for those seeking brighter white teeth, Crest Pro-Health provides protection against plaque bacteria, and Crest Sensitivity is for those with sensitive teeth. Clearly, P&G is taking a(n) ______ approach with the Crest brand.
A) differentiated marketing
B) undifferentiated marketing
C) market concentration
D) consolidated

Question

Quizplus · Accepted Answer

Procter & Gamble is using a differentiated marketing strategy by offering different products (Crest 3D White, Crest Pro-Health, Crest Sensitivity) to cater to the varied needs of different customer segments within the toothpaste market.

While Almost Everyone Purchases Toothpaste, Not Everyone Buys the Same