While different approaches to segmentation are available to marketers, sometimes a combination of these approaches might be very effective. One such approach blends demographics, consumer lifestyle behavior, media usage, and shopping habits to place households into one of 66 identified segments. This approach is known as:
A) PRIZM.
B) psycho-demographics.
C) demo-geo segmentation.
D) multimedia classification system.

Question

Quizplus · Accepted Answer

PRIZM, which stands for Potential Rating Index for Zip Markets, is a marketing system that classifies the American population into 66 demographic segments to help marketers identify and target their customers more effectively. It combines demographics, consumer lifestyle behavior, media usage, and shopping habits.

While Different Approaches to Segmentation Are Available to Marketers, Sometimes