Soft drink producers such as Pepsi make their products available to consumers in a variety of packages - 12 ounce cans, 20 ounce bottles, 1 liter bottles, and 2 liter bottles are just some examples. Of course, some consumers don't buy 2 liter bottles because the beverage can go flat before it is consumed. For other customers though, this is the preferred packaging. It seems Pepsi makes good use of _________ segmentation.
A) usage rate segmentation
B) brand loyalty segmentation
C) psychographic segmentation
D) demographic segmentation

Question

Quizplus · Accepted Answer

Pepsi utilizes usage rate segmentation by offering their products in various package sizes to cater to different consumption rates among consumers. Some prefer larger sizes despite the risk of the drink going flat, indicating varying usage rates.

Soft Drink Producers Such as Pepsi Make Their Products Available