Delhaise, a leading service provider in the hospitality industry, segments its business clients based on the services required by them, in order to meet their specific requirements. They modify their services based on the needs of the clients. Which of the following segmentation approach is being employed by Delhaise?

Question

Quizplus · Accepted Answer

Delhaise is using customer-based segmentation as they are segmenting their business clients based on the specific services required by them, tailoring their offerings to meet these needs.

Delhaise, a Leading Service Provider in the Hospitality Industry, Segments