A negotiation process wherein each marketer develops its offer, including a price that will satisfy the criteria determined by the customer's problem, need, or opportunity, is known as:

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Competitive bidding is a negotiation process where marketers or suppliers submit their bids or offers, including prices, in response to a customer's defined needs or problems. The customer then selects the offer that best meets their criteria, often considering factors like price, quality, and service. This process is common in various industries, especially in procurement and contracting scenarios, where the goal is to ensure transparency and fairness while obtaining the best value.

A Negotiation Process Wherein Each Marketer Develops Its Offer, Including