A firm has decided to purchase hybrid delivery vehicles in response to rising gasoline prices. Which step in the business buying process does this illustrate?

Question

Quizplus · Accepted Answer

Recognizing a problem (rising gasoline prices) and seeing an opportunity to address it (by purchasing hybrid vehicles) is the step illustrated here. This is the initial step in the business buying process where a business identifies a need or problem that requires a purchasing decision.

A Firm Has Decided to Purchase Hybrid Delivery Vehicles in Response