Texas Instruments produces electronic chips used in a variety of devices, from cell phones to hand calculators. The specifications of the chips change depending on the final product in which they are utilized. The company is most likely to segment its customers based on:

Question

Quizplus · Accepted Answer

Texas Instruments would segment its customers based on end-use application because the specifications of the chips vary depending on the device they are used in, indicating that the primary consideration for segmentation is how the product will be used.

Texas Instruments Produces Electronic Chips Used in a Variety of Devices