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Kobe Is an Account Executive with Stryker, a Medical Device

Question 63

Multiple Choice

Kobe is an account executive with Stryker, a medical device company. He and his team have prepared a document to submit to a regional hospital to become their primary vendor for medical devices within the hospital system. The document will be reviewed by the hospital purchasing department and Stryker will be compared to other suppliers vying for the opportunity to assist with the hospital with their medical device needs. What stage in the buying process does this reflect?


A) Acquire and analyze proposals
B) Recognize problem and general solution
C) Describe characteristics and quantity
D) Select order routine

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