You work for a uniform manufacturer that sells to police departments, supermarkets, and airlines. For segmentation purposes, its customers are grouped into three categories: government agencies (police), retailers (supermarkets), and service providers (airlines). This is segmentation by _______.

Question

Quizplus · Accepted Answer

This is an example of segmentation by customer type, as the customers are grouped based on the type of organization they represent (government agencies, retailers, service providers), rather than by the product's end-use, purchase categories, industry classification, or geographic characteristics.

You Work for a Uniform Manufacturer That Sells to Police