You're the sales and marketing director for All Weather Tire, a manufacturer of tires sold through tire stores and garages across the country. At the next annual meeting with all of your salespeople, you want to encourage them to focus their selling efforts on those customers with the greatest buying power. What is the number one thing you think the salespeople need to know in order to prioritize their customers?

Question

Quizplus · Accepted Answer

Understanding customers' average annual volume of tire sales directly indicates their buying power, helping salespeople prioritize those with the greatest potential for large purchases.

You're the Sales and Marketing Director for All Weather Tire