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Sherry Markets Paper Cups, Lids, Sleeves, and Other Paper Goods

Question 103

Multiple Choice

Sherry markets paper cups, lids, sleeves, and other paper goods to coffee stores. She obviously sells far more products to large operations with multiple locations than she does to independent owners of individual stores. Based on this knowledge, how will she probably categorize potential customers as she becomes aware of them?


A) By the demographic characteristic of size
B) By the customer type of chain vs. individual store
C) By the end-use application of volume
D) By the demographic characteristic of geographic location

Correct Answer:

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