Many characteristics were likely important when you chose which college or university to attend. For instance, students often consider the distance from home, programs of study offered, reputation of the school, success of the athletic teams, and cost of attendance. These different elements represent common:
A) evaluative criteria.
B) brand awareness elements.
C) selection drivers.
D) differentiators.

Question

Quizplus · Accepted Answer

Evaluative criteria are the various attributes or factors that a consumer considers when making a decision, such as choosing a college. These criteria include aspects like distance from home, programs offered, school reputation, athletic success, and cost, which are used to assess and compare options.

Many Characteristics Were Likely Important When You Chose Which College