Twinings Tea used to be a staple in every cupboard; however, over the last few decades, it's been knocked out of place by newer brands such as Tazo and The Republic of Tea. As the tea's new marketing manager, you're tasked with bringing the Twinings brand back to the forefront, and you feel social media is just the way to do it. Which option is most likely to help you reach your goal?

Question

Quizplus · Accepted Answer

Creating a fun, engaging social media marketing campaign that leverages the brand's rich history while presenting it with a modern twist is likely to capture the attention of both new and existing customers on platforms where they are already active and engaged.

Twinings Tea Used to Be a Staple in Every Cupboard;