What a disaster! So far, 13 people have been hospitalized due to a strain of bacteria found in the lettuce your company packages for sale in grocery stores. You've met with the executive team to determine the best way to handle this crisis, and you've decided the best option is to:
A) capitalize on Facebook's huge reach by sponsoring ads that alert the public to your product's health risks.
B) practice traditional methods of crisis management by informing news media channels, such as television and newspapers, about your product recall.
C) tap into the immediacy of all social media channels to start notifying the public of your product recall.
D) start the recovery process by educating the public about the health benefits of green vegetables through a company blog.
Correct Answer:
Verified
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