After initially self-publishing his debut novel, The Martian, author Andy Weir continued to revise and improve later versions of the book based on readers' input, comments, and suggestions found on social media. This represents an example of an organization using social media to achieve which goal?

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Andy Weir's use of social media feedback to revise and improve "The Martian" is an example of guiding product development with customer feedback. This approach allowed him to refine his book based on direct input from his readers, demonstrating how customer feedback can be integral to the development process.

After Initially Self-Publishing His Debut Novel, the Martian, Author Andy